According to official estimates, the British Museum was the most visited attraction in the United Kingdom for the second consecutive year.
In 2024, 6,479,952 people visited the renowned London museum, an 11% increase over 2023.
There was also excellent news for the Natural History Museum in the city, which ranked second with an 11% rise in attendance (6,301,972).
According to Alva (Association of Leading Visitor Attractions), the number of visitors to the UK’s top popular attractions increased by 3.4% annually.
