On January 1, 2025, the 57-year-old German will take up the position.
“I am incredibly excited to be a part of a project like this, especially after spending nearly 25 years off the field,” Klopp continued.
“My love for football and the players who make the game what it is has not diminished, even though the role has changed.”
Brand energy drinks Red Bull is the owner of several professional sports teams, including Brazilian team Red Bull Bragantino, Major League Soccer team New York Red Bulls, Austrian team Red Bull Salzburg, and German team RB Leipzig.
Earlier this year, it also acquired a small share in Leeds, a team in the Championship, and started sponsoring the team’s front of shirt.
According to Red Bull, Klopp will counsel teams on coaching development, transfer strategy, and playing style but won’t be engaged in day-to-day operations.
According to Oliver Mintzlaff, CEO of business initiatives and investments, “Jurgen Klopp is one of the greatest and most influential figures in world soccer, with extraordinary skills and charisma.”
“He will revolutionize our engagement in international soccer and its ongoing growth in his capacity as head of soccer.
