Kantar Worldpanel, which measures supermarket checkout prices, sales, and market share, reported that grocery inflation dropped to 2.4% in the four weeks ending May 12 from 3.2% the month before.
The survey revealed that the cost of chilled fruit juices, drinks, sugar confectionery, and chocolate confectionery continues to rise, the latter as a result of low cocoa harvests.
According to the survey, toilet tissue, butter, and milk prices continued to plummet the most. It has previously been stated that a pricing war among retailers will help reduce costs.
Fraser McKevitt, Kantar’s head of retail and consumer intelligence, stated that grocery price inflation is gradually returning to more typical levels. It is now only 0.8 percentage points higher than the 10-year average of 1.6% from 2012 to 2021, shortly before prices began to rise.
