According to information obtained by News, Authentic, the company that has owned Ted Baker since 2022, has agreed to operate an online store for the brand in Britain and Europe in partnership with United Legwear and Apparel Co. (ULAC).
Insiders added that since ULAC is currently Authentic’s operating partner for Ted Baker in the US and Canada—having various collaborations with apparel brands including Skechers, Puma North America, Scotch & Soda, and DKNY—it is already familiar with the brand.
According to insiders in the retail sector, the relationship would begin in the fall and the transaction will be revealed on Wednesday.
It happens just days after News reported that a breakdown in negotiations between Authentic and Frasers Group, the high street conglomerate created by Mike Ashley, led to the permanent closure of dozens of Ted Baker outlets.
With the loss of over 500 jobs, administrators of Ted Baker’s current partner, No Ordinary Designer Label (NODL), oversaw the closure of its remaining 31 UK stores after NODL failed in the spring.
