In an effort to boost sales and encourage users to upgrade their gadgets, Apple on Wednesday revealed new MacBook Air models with the newest M4 CPU and artificial intelligence technologies for a price $100 less than the previous version.
While the 15-inch MacBook Air will start at $1,199, the base model of the new laptop series with the 13-inch screen will cost $999. The smartphones will be available in-store starting on March 12 and pre-orders will open on Wednesday.
Following a post-pandemic decline, the release of AI-enabled personal computers is anticipated to propel a rebound in the PC market this year.
Among its many functions, Apple Intelligence gives customers access to ChatGPT and enables them to compose emails, messages, and modify images.
