With big names like Beyoncé, Post Malone, and Jelly Roll among others, the nation is sweeping the music landscape.
As evidenced by the Halo hitmaker’s first Best Album of the Year triumph for his debut country album, Cowboy Carter, experts say the genre has become utterly mainstream.
According to Kathy Fielder, CEO of Thrive by Kathy Fielder, “Country music has always been and is a backbone of the American culture and the music scene,” she told news Digital.
In a similar vein, Dr. Lyric Mandell, director of media and public relations at MOXY Company and co-founder of Tutti Agency, claimed that the popularity of streaming also helped the genre reach a larger audience.
“The rise in popularity of streaming services has fundamentally changed how country music is incorporated into popular culture.”
