This is not a time when the campaign’s reach unexpectedly expands. Rather, it becomes more focused as the parties, particularly the two major ones, focus on the fundamental themes they believe will resonate with the critical segments of the British people they need to win over.
You can be sure that everything said by Sir Keir Starmer or Rishi Sunak today will also be said by them on Wednesday and tomorrow. This is the time for repetition, not experimentation.
What then are those messages? By the end of the week, Mr. Sunak thinks he will still be prime minister. He told Laura Kuenssberg that, at least, yesterday.
However, as the Conservative campaign nears the finish line, it is clearly hunkering down in a defensive position.
It’s difficult to imagine that forty days ago, when Prime Minister Sunak entered Downing Street to declare this general election, he had no idea that he would spend the next three days of the campaign warning of a Labour win so big that Sir Keir may exercise “unchecked” power.
The way the Conservatives are behaving this week, regardless of what they say in public, suggests that they think the alarming opinion polling is at least
