Known for her outspoken nature and forthright attitude, Pakistani actress Ushna Shah has once more raised her voice for Palestinians slamming renowned fashion brand Zara for its insensitive photoshoot.
Reacting to Zara’s recent photoshoot Shah questioned whether one should throw away all the clothes from the said brand.
“So do we throw away existing Zara clothes or just not buy new ones? IMO, since they don’t have logos on them, I don’t think wearing the ones we already have should be a problem?,” she wrote on her X account, adding, “Never shop there again, obviously.”
Her remarks followed Zara’s photoshoot, which purportedly depicts small bodies wrapped in white cloth similar to Muslims’ burial shrouds, a cardboard cutout that loosely resembles an upside-down Palestine map, rubble, statues with missing limbs, etc, has caused an uproar on social media.
The brand, however, has since then apparently deleted the image in which a model can be seen carrying a mannequin — wrapped in white — on her shoulders just like Palestinian mothers were shown hugging their deceased children before burial, wrapped in kafans (funeral cloth).
Netizens have slammed the fashion brand for its insensitive photoshoot in light of the humanitarian tragedy unfolding in Gaza which has seen more than 17,000 Palestinians — including over 7,000 children — being martyred due to the ongoing Israeli offensive.
This is not the first time the Baala actress has taken a principled stance in support of Palestine as previously. She posted a video on her X account highlighting the misinformation campaign by Western media to suppress the Palestinian genocide being carried out by Israel.
But Shah is not the only person who has criticized Zara’s photo shoot; the fashion brand’s careless and poorly timed photo shoot has drawn a lot of criticism on social media.
One user criticized the fashion brand for “using the genocide of people in Palestine” as part of a marketing campaign, calling it “beyond disgusting.”
