News has learned that at a shareholder meeting last week, the bank’s proposed four-year deal with the top division was presented to the 20 English football clubs.
According to sources, the agreement, which would be valued at about 60% more annually, would extend for one more season than the existing collaboration.
Barclays has a long history with the premier league, having sponsored it for many years under the Barclaycard and Barclays names.
Oracle is looking for a new technology partner as it gets ready to break ways with the Premier League, and this financial services collaboration will help with that.
Diageo’s beer brand Guinness recently made a proposal to pay an amount that was far larger than the previous category contract with the owner of Budweiser, demonstrating the domestic football league that is the most popular in the world for commercial purposes.
Last week’s meeting with clubs, however, was overshadowed by the announcement that Manchester City’s legal challenge to overturn the Premier League’s linked party transaction rules was ready to take off.
With the winners having recently won their fourth championship in a row, their move to try and eliminate spending caps has sparked new concerns about their supremacy.
