During the UK’s pre-election period in June, Brazil formally recognized Scotch whisky. This step is anticipated to improve distillers’ access to the largest economy in South America.
According to the Department for Business and Trade, the “geographical indication” could be worth up to £25 million over the course of five years since it will make it simpler to combat counterfeit goods and boost distillers’ confidence.
Trade Secretary Jonathan Reynolds described Scotch whisky as “one of Scotland’s finest products and is in high demand across the globe” while on a tour of the Glengoyne Distillery.
Scottish distillers will now have “the confidence they need to export to one of the world’s largest economies without having to compete with fake knock-offs and pale imitations,” he claimed, thanks to Brazil’s move.
The Scotch Whisky Association’s chief executive, Mark Kent, stated that it was the first international product to receive “denomination of origin status in Brazil since 2019” and that it now has specific legal protection next to tequila, cognac, and champagne.
Ensuring that the quality and history of the products millions of Brazilians purchase can be trusted is crucial.
