The Advertising Standards Authority (ASA), which oversees advertising, “informally resolved” the complaint, which meant that the brewer had to provide evidence to support the claim and provide specifics about their use of fossil fuels. The matter remained undisclosed.
The statement “Budweiser is brewed with 100% renewable electricity” is now accompanied with an asterisk on the homepage of Budweiser’s UK website.
A breakdown of the electricity it needs and the renewable electricity it produces may be found at the bottom of the page.
Since March, the explanation at the bottom of the page has stated that “the actual electricity used to brew Budweiser is not from 100% renewable sources.”
It continues by saying, “But Budweiser ensures that an equivalent amount of energy is generated under green energy agreements to offset the amount of non-renewable energy used from the National Grid to power our brewing processes.”
The asterisk note also states that Budweiser has two renewable energy sources: a 20-year agreement to operate two solar panel farms in Nottinghamshire and West Yorkshire, which produce more electricity than the company’s breweries require, and an on-site wind turbine directly connected to its brewery in Magor, Wales.
