The organization claimed parents are not receiving the help they need, especially in lower-income homes, based on results from its annual poll and urged the government to take further action.
One poll participant claimed they could barely afford used clothes and cannot afford days out, but educational toys and books are too costly for them.
The charity’s head of advocacy, Joanna Rea, declared that parent support has to be made a “urgent national priority”.
The UK has the highest rate of increase in child poverty of any wealthy nation, and now is the time to start positioning the country as one of the best locations to raise a child and undo years of underinvestment and austerity,” the speaker stated.
Supporting their children ought to be a top priority for the incoming government, as 25% of parents borrow money to pay for their kids’ necessities.
