In a call with investors, James Quincey, the CEO of Coca-Cola, stated that if President Donald Trump’s tariffs end up raising the cost of aluminum cans, the business may have to sell more drinks in plastic bottles in the US.
It follows Trump’s proposal to impose a 25% import tariff on all steel and aluminum coming into the US, which may ultimately result in higher costs for canned goods and beverages.
The beverage behemoth lowered its sustainability goal in December, aiming to use 35% to 40% recycled materials in its packaging by 2035 instead of 50% by 2030.
Coca-Cola has been named the “top global plastic polluter” by environmental organizations for six years running.
