A significant issue has been brewing since a fashion display last week in a charming, snow-covered town in Indian-administered Kashmir.
Last Friday, the popular fashion firm Shivan & Narresh held a show in a Gulmarg ski resort to showcase their assortment of skiwear. In Kashmir, a picturesque Himalayan region that has witnessed decades of conflict, the label is the first large, foreign brand to host a fashion show.
However, once fashion publication Elle India shared a video on social media with some models in bikinis or underwear, it quickly caused indignation among residents, lawmakers, and religious leaders in Muslim-majority Kashmir. Another video also infuriated the locals.