Prior to their contract to license content on the video platform ending on January 31, Universal accused TikTok of bullying. The social media company, however, rejected the misleading narrative and language.
Following the agreement’s expiration, TikTok muted videos of the music label’s tracks—written by any artist signed to Universal—and removed the tunes from the platform.
However, according to the news , which cites people with knowledge of the situation, Swift’s comeback to the Chinese short-video app has been planned for some time.
Swift and Universal Music reached a contract in 2019 that gives Swift ownership of the copyright to her songs and, in contrast to many other musicians, provides her discretion over where her music is released, the report continues.