Those who are not directly familiar with their ancestry can investigate the potential origins of their family by using tests that provide percentage-based estimates of where your DNA might come from.
Additionally, the growing popularity of roots travel is being seen as a sustainable substitute for overtourism. With the highest rates of tourism (and consequently overtourism) in the world, the European Union in particular has been urging its member states to encourage roots tourism, which frequently encourages tourists to seek out lesser-known towns and under-traveled areas, thereby boosting local economic development.
Additionally, the number of travel agencies that specialize in heritage tours and vacations has been increasing. Ancestry.com and Kensington Tours collaborated to develop a number of history tours in 2021.
