With so many formulaic dramas airing on Pakistani television, the newest star from ARY Digital, Noor Jahan, is creating quite a stir. From women-centric Facebook groups to community WhatsApp chats, Noor Jahan is ruling supreme, generating intense debates, inciting theories, and gaining tons of admiration. Even the most hard-core drama critics are getting sucked into this drama’s seductively gorgeous universe, binge-watching episodes and debating the female characters’ revenge plans and fashion choices with the same fervor that cricket enthusiasts have while dissecting a Pakistan-India match.
The goal of this piece is to examine every delectable facet of the Noor Jahan craze.
Over the previous decade, our television screens have been dominated by traditional family soap operas, generally known as the “saas-bahu” dramas.
