She shouldn’t worry, the teacher assured her; all of his classmates were having difficulties with Urdu. This is the predicament facing the Gen Z generation, who were born between the middle of the 1990s and the end of the 2010s. Unlike earlier generations who are digital immigrants, Gen Zers are actually the first true digital natives, integrating technology into their life with ease. Seven million of the two billion Gen Zers in the world, who make up the fifth largest cohort after China, India, Indonesia, and Nigeria, live in Pakistan.
In his book The McDonaldization of Society, American sociologist George Ritzer outlines the predicament facing the younger generation. The term “McDonaldization” describes how the fast-food chain’s guiding principles—speed, convenience, and standardization for a variety of cultures and regions—have spread throughout.
