owned by Alphabet On Monday, Google announced that it was abandoning its much-discussed strategy to stop tracking “cookies” on its Chrome browser.
This decision was made in response to growing pressure from internet users and rejection from online publishers.
Small pieces of code known as “cookies” let other businesses track Chrome users’ whereabouts. Websites and publishers that are not affiliated with us utilize this details for advertising purposes.
Applications have long faced discrimination in the EU and other areas where user consent is required for use due to the long-standing criticism of cookies as an invasion of privacy.
When Google unveiled its “Privacy Sandbox” concept in January, the uproar got underway.It would not entail the surveillance of users individually, even though it promised to offer a better option for both publishers and users.
Nevertheless, there were a lot of issues with this process’s execution. The decision was supposed to preserve Google’s dominance because of its extensive user data insights, which other online publishers heavily dependent on cookies were expected to lose.
