After receiving a lot of backlash online, Heidi Klum deleted her comments on her most recent contentious lingerie ad featuring her daughter Leni.
The mother-daughter pair models intimate clothing in the advertisement, which is a part of a larger campaign for Intimissimi. One of the clips shows Leni wearing a bra.
The campaign was deemed “inappropriate” by critics, many of whom questioned the propriety of a mother posing with her daughter in such material.
The claims that Klum has previously encountered criticism for similar efforts.
Her partnerships with Leni for the lingerie company have been criticized since 2022; some fans have referred to the advertisements as “disturbing” and “weird.”
In the meantime, comments like “Which normal mom would pose together with her daughter in lingerie?” were also triggered by the most recent post.