Not one of them was very thrilling. I talked about job initiatives with coworkers, planned with my family, and gossiped and shared news with a few friends.
Maybe I should do better, but even my dullest communications were automatically encrypted and made advantage of WhatsApp’s strong computer servers, which are spread across multiple data centers worldwide.
Even though it’s not a cheap operation, neither I nor the individuals I spoke with yesterday have ever given up any money to use it. Globally, the site boasts about three billion users.
So, how does WhatsApp, also known as zapzap in Brazil, generate revenue?
The fact that WhatsApp is owned by Meta, a huge parent corporation that also owns Facebook and Instagram, is undoubtedly helpful.
Because WhatsApp profits from business clients wishing to connect with people like me, individual, personal accounts like mine are free.
Businesses have been able to create free WhatsApp channels since last year, allowing them to send out messages that anybody who chooses to subscribe can read.
However, companies pay more for the ability to engage in both transactional and conversational engagements with specific clients through the app.
