However, it initiates a complex dance involving workers, vans, robots, artificial intelligence, and software.
I am part of one such dance, at an Ocado warehouse outside of Luton.
Hundreds of robots, as far as I can tell, zip around a grid to retrieve goods for online orders. They move with such accuracy and dizzying speed.
When you made an order in the early days of internet shopping, somebody would run about a store or warehouse gathering your things.
However, Ocado has been employing robots for years to gather and deliver goods, bringing them to employees who package and deliver them in boxes.