Are your undertones cool or medium? Does red make you feel more radiant or less vivacious? These kinds of questions—which you may not have previously considered—are becoming common on social media as people attempt to specify their color schemes. Once thought to be specialized, color analysis has become quite popular, with consultations scheduled months in advance and apps like Instagram and TikTok abounding with guides on how to choose colors that work best for you.
Canadian image consultant and color analyzer Carol Brailey states, “I had people fly in from all over the world to see me before I started offering online consultations.”
Since starting her company in 2012, Brailey has provided hundreds of consultations.
