Self-described “mocha guy” Andrew Buckley recently vowed to give up his Starbucks habit after the company raised prices again, making his drink more than $6.
The 50-year-old, an Idaho resident who works in IT sales, had been a devoted client for decades, cherishing his almost daily venti mocha as a small indulgence that gave him time to walk around during the workday.
However, the most recent price hike by the business went too far.
“It was the straw that broke the camel’s back regarding my overall perception of inflation. That’s it, it seems. “I can no longer handle it,” Mr. Buckley exclaims, having called customer support with his grievances before venting on social media.
“I just lost it,” he uttered. “I don’t plan to be back either.”
The move was a precursor to more serious issues at Starbucks, which is facing resistance from customers weary of inflation at the same time as unionization disputes and demonstrations against the firm presented it as a proxy for Israel’s Gaza War are provoking demands for a boycott and damaging the company’s reputation.
