Aiming to increase childhood vaccination rates, the UK Health Security Agency (UKHSA) is starting a new campaign after vaccination rates in England fell short of the 95% WHO target last year.
Experts also noted that inner city neighborhoods have notably poor uptake.
Children in the new ad question their parents about the status of their vaccination records.
The kids in this declare, “We’re not protected if we’re not vaccinated.” “We could get seriously ill, risking life-long disabilities.”
Parents “resonated” with the voices of youngsters, according to experts.
In England, the routine vaccination schedule protects against 13 illnesses, such as whooping cough, rubella, measles, polio, diphtheria, mumps, and meningococcal infections, which can result in meningitis.
However, a decrease in vaccination uptake has been observed over the past ten years, which Dr. Vanessa Saliba, a consultant epidemiologist at the UKHSA, claimed had been “exacerbated” after the COVID-19 epidemic.
