As part of its effort to strengthen its portfolio of products for creative professionals, software giant Adobe announced on Wednesday that it will launch a new generative AI-powered video creation and editing tool in a restricted release later this year.
The artificial intelligence tool, called Adobe Firefly Video Model, will be made available in beta form and added to the Photoshop creator’s portfolio of Firefly image-generating programs, which let users create vector drawings, still photos, and designs.
With this paradigm, Adobe will take a more prominent place in the expanding market for AI-based video creation tools, which is already being pursued by smaller businesses such as Sora from OpenAI, Stable Video Diffusion from Stability AI, and others.
