Marriage apps that advertise themselves as halal are giving women in Pakistan a new option for finding a husband, but traditional matchmakers still play a significant role in shaping daughters into future brides.
“When I witnessed my coworker content after being married to a man she found online… Ezza Nawaz, a textile designer in Lahore, told AFP, “I thought, let’s try this too since we have tried rishta aunties for four or five years.”
In a nation where dating is frowned upon, rishta aunties, or traditional matchmakers, offer women to potential suitors’ families after grooming them.
However, Muslim marriage apps have surfaced in Pakistan in recent years, offering purported “love matches.”
