Pop-Tarts, Pringles, and a number of well-known cereal brands will be combined with pet food lines like Whiskas and popular brands like Mars chocolate bars, Snickers, and M&Ms in this massive merger.
Presumably, this is the largest disclosed business takeover of the year.
The corporations anticipate that this step will enable even greater global distribution of their brands.
Steve Cahillane, the CEO of Kellanova, stated in news, “We have a relatively small business in China, compared to Mars’ massive operation… Imagine the amount of Pringles we could sell in China.
Consider our business in Africa, where we have a large company and they have a little one. In Africa, how many Twix bars and M&Ms can we sell?
He continued: “The complementary nature really supported the industrial logic [of the deal].”
It follows Kellogg’s October 2018 split into two businesses, Kellanova and WK Kellogg Co.
Kellanova assumed responsibility for products in the rest of the globe, including the UK, while WK Kellogg Co. was spun out to concentrate solely on producing cereals for the North American market. It is still producing various food brands in the United States.
