What makes him famous? that he was and remains the best brewer in America.
This is the tale of the American who pioneered light beer and contributed to the development of modern artisan brewing.
In the 1960s, the brilliant biochemist Owades (1919–2005) created a novel method for making full-flavored beer with less calories and carbs, upending centuries of brewing wisdom.
We now refer to it as his creation, light beer.
It tastes fantastic. Less filling” was the slogan used in the iconic 1970s Miller Lite marketing campaign.
Beer Marketer’s Insights estimates that 40% of all beer drunk in the country now is light beer.
“He lived long enough to witness the rise of light beer as a nationwide sensation,” his son Stephen Owades, a musician from Cambridge, Massachusetts, who attended MIT, said over the phone with News.
In the 1980s, Owades gave back his brewing knowledge to a new wave of young businesspeople who were eager to produce small-batch American beer but lacked the necessary skills.
