On June 27, its shares—which are priced at the upper end of its marketing range—are scheduled to begin trading on the Nasdaq stock exchange.
The South Korean internet behemoth Naver, which has benefited from the rising online appeal of Japanese and Korean comics, owns the Los Angeles-based startup.
According to Webtoon, it has 170 million active monthly users in more than 150 nations.
The company wants to generate $315 million in its initial public offering (IPO) by selling 15 million shares.
BlackRock, the biggest money manager in the world, has indicated interest in purchasing up to $50 million.
Additionally, Webtoon Entertainment is the owner of the Korean web comic Naver Webtoon, the Japanese web comic and manga app Line Manga, and the web novel platform Wattpad.
Thousands of books in categories including adventure, romance, horror, and science fiction are available.
Two decades ago, the webtoon industry—which specializes in comics available only online and optimized for mobile reading—first arose in South Korea.
Along with K-pop and Korean dramas, they became a big cultural phenomenon in South Korea as their popularity skyrocketed abroad.
