The self-described ethical chocolate company has introduced four new short-term wrappers that are modeled after popular bars including Milka, Nestle, Mars, and Ferrero.
In order to draw attention to child labor in the cocoa sector, the bars were released in Germany and Austria.
Tony’s announced that company has altered its branding and intended to file an appeal against the enforced injunction.
Although Mondalez stated that it would not remark on the current legal proceedings, Tony’s verified that the injunction was based on the company’s European color trademark.
“As a matter of practice, to protect the values of our brands, which we have worked hard to build over hundreds of years, we express our concerns to third parties when they are using a protected brand element,” the maker of Milka stated.
The Dutch chocolate business claimed in a statement posted on LinkedIn that it had introduced the new bars to draw attention to the exploitation and usage of child labor by significant cocoa suppliers.
Most large chocolate manufacturers don’t pay enough for all of their cocoa to support a decent wage. 1.56 million youngsters in Ghana and Côte d’Ivoire are engaged in child labor due to exploitation on cocoa farms, the post stated.
