Nestlé (NESN.S) has introduced a new range of protein shots in the United States meant to help reduce appetite for persons aiming to lose weight.
The company’s plan to take advantage of the expanding market for weight-loss goods includes this launch.
The new smoothie, called Boost Pre-Meal Hunger Support, is designed for people on GLP-1 drugs, such Novo Nordisk’s Wegovy and Eli Lilly’s Zepbound, and is meant to be ingested up to 30 minutes before meals.
These medications function by imitating an intestinal hormone that reduces hunger and increases feelings of fullness.
According to Stefan Palzer, Nestlé’s Chief Technology Officer, the drink causes a natural response in the body, increasing levels of GLP-1, albeit to a smaller extent than prescription weight-loss drugs.
