According to the British Medical Journal, the likenesses of well-known figures like Hilary Jones, Michael Mosley, and Rangan Chatterjee are being used to sell hemp candy and promote medications that promise to treat diabetes and high blood pressure.
Artificial intelligence (AI) is used to make deepfakes by superimposing a digital image of a real person onto a video of a different body.
It’s difficult to determine how convincing these made-up videos are, but according to a recent study, up to half of viewers who see deepfakes discussing scientific topics are unable to tell them apart from real footage.
It wasn’t Dr. Hilary Jones who was shown endorsing a “cure” for high blood pressure on the Lorraine programme in a Facebook video.
Dr. Jones informed the BMJ that this was not the only product being advertised under his name; his image was also linked to a number of hemp candies and purported diabetes remedies.
