“If I didn’t have the various skill sets of music and clothing and the fanbase, they would have been able to destroy me.”
Do you want to expand your business online by creating a website to attract more customers?
A good website creates a far better impression with your clients and customers.
Fortunately, unlike in the past, creating a small business website has become relatively simple. You can do it all yourself without having to employ a developer.
Here’s a step-by-step tutorial on creating your own website without any effort.
Select and register a domain name.
Forbes defined a domain name as a distinctive, easy-to-remember address used to visit websites, such as “google.com”.
The domain name must be related to your business niche.
Once you’ve settled on your domain name, you must register it with a domain.Decide on a hosting provider
The next step is to decide on a hosting provider that will host the URL on which you will build your website.
To simplify things, you may choose to register your domain at a provider that offers registration, hosting, and design capabilities.
If you don’t have much, or any, coding experience, you may want an all-in-one option like WordPress, Squarespace, or Wix.
Add useful pages and engaging content
Choose a website template or theme so it looks visually appealing.
A captivating home page: The homepage of your website should be attractive, well-formatted, easy to manage, and have all the necessary information, such as what you do.
An enlightening ‘About Us’ page: A study shows that an ‘about us’ page on a website makes it look more promising. Include social media accounts, emails, phone numbers, addresses, and a contact form to make it easier for people to reach you.
Testimonials: Boost your credibility by sharing your successes. Create a page that shares positive reviews about your services.
Optimise your website for search engines
Search engine optimisation, or SEO, is the practice of refining your business website so your pages rank higher in search engine results pages (SERPs), most notably Google. It’s what helps people find you.
Some tips:
Use relevant phrases and keywords.
Be consistent with your content. Keep your site up-to-date.
Keep your website’s loading speed as low as possible as no one likes a slow website.
Make sure your website is mobile-friendly as well.
Use webmaster and analytics tools, such as Google Analytics, to monitor how people use your site.
Once you’re ready, hit publish. To help drive traffic to your newly minted website, share it with friends, market it with clients, and include it on your LinkedIn, Twitter, Instagram, Facebook, and other social media profiles.
