The UK-based producer Panjabi MC’s 2002 hit song Mundian To Bach Ke is credited with first popularizing the music.
Since then, a lot more people have started listening to the music, and it has transformed.
Spotify data that was exclusively provided to News shows that worldwide streams have increased by a staggering 2077% and in the UK have increased by 286% over the last five years.
“There are indications that the global impact of Punjabi music is poised to increase,” stated Safiya Lambie Knight, Spotify’s head of music for the UK and Ireland.
The combination of hip-hop and mainstream artists like Burna Boy and Ed Sheeran has captured listeners’ attention, even if they don’t speak the language.
“I’m just a kid that came from nothing, from a small village so if you told me 10 years before I’ll be performing at the O2 London and selling out the whole arena, I wouldn’t know if that’d be possible, but we did it today,” Aujla said in an interview with News following his performance at the O2 arena in London.
In case someone is observing me, please be aware that everything is possible.
