Labour is headed for a majority, but the fight is far from easy in the Midlands and several areas of the North of England.
In 2019, it took a move to the right for the first time since the Second World War’s end, with many people at the time feeling that there was a cultural divide with the Labour Party.
The Cleethorpes constituency, where the Conservatives have held control since 2010, has been merged with this one.
It has acted as a bellwether seat, supporting the largest party in Westminster, since its creation in 1997.
It comprises both metropolitan supporters who have more recently supported Brexit and the Tories’ promises of leveling up. It also has a base of rural conservatives.
This new electorate is proving to be an intriguing battleground due to its complex composition.