In the last few years, something in the Swiftverse has changed. She now surpasses even the greatest levels of pop stardom, greatly enhancing everything from music sales to, well, the world economy as a whole.
According to Pollstar’s 2023 year-end charts, the Eras tour is a cultural and economic powerhouse, being the first to exceed the $1 billion mark. It has already surpassed the record set by Sir Elton John with his Farewell Yellow Brick Road goodbye tour, which went from 2018 to 2023 and brought in $939 million.
By the time it is done, many analysts estimate it will have generated over $4 billion in revenue.
Swift is the first celebrity in the arts and entertainment to win the Time Person of the Year award. the first billionaire in music history to accomplish the feat exclusively via songwriting and recording. A smart pop artist who recognizes this song’s potency. Feeling sick. Beat, but also a lyricist and songwriter whose works are analyzed as poetry all around the globe. She’s been the world’s biggest modern music star for a while, but is she currently the greatest of all time.
