The £95,000 “head of generative AI innovation” in London will oversee “AI-driven innovations in content creation” for movies and television series.
According to Lisa McGee, creator of Derry Girls, the discovery was “incredibly depressing and, considering how Al material is generated, unethical,” as she told Broadcast magazine.
“If the broadcaster has a spare £95,000, they would be better off investing in screenwriters rather than gimmicks,” stated Ellie Peers, general secretary of the Writers’ Guild of Great Britain.
That TV intended to “bring in an AI expert to replace writers” “shocked” her, she claimed.
There are plenty of narrative ideas out there, she continued, but regrettably, there seems to be a reluctance to pay for them.
We vehemently disagree with this ITV action, which also poses grave IP concerns. We will discuss this with TV as an urgent concern.
Personally, I don’t think this model will succeed, McGee continued. The narration, tone, point of view, and personal touches are all important components of great stories. In my opinion, the urge to replace us is the most unsettling aspect of screenwriting, which is both an art form and a craft.
“Dehumanizing and cutting costs”
“Depressing” is how Liam Williams, the creator of the news comedy Ladhood, described the job posting to Broadcast.
