Consider the politically charged advertisements on Facebook and Instagram owned by Meta. Labour is still significantly outperforming the Conservatives after a solid start.
Throughout this general election, News is collaborating with Who Targets Me, a platform that monitors and evaluates political advertising spending.
And the situation is considerably more dire on Google-owned websites—mostly YouTube, here.
Who Targets Me claims that since May 22, the Conservatives have spent £50,200 here. Labour has spent £250,350, more than five times as much.
Stated differently, that equates to about 10 million commercial plays as opposed to 50 million.
In addition to a plethora of fresh videos released in tandem with Shadow Chancellor Rachel Reeves’ speech on the economy today, in the past few days, dozens of local campaign videos directed towards those particular constituencies have also been released.
The Conservatives have just not shown that degree of organization and readiness thus far.
Compare that to the amount of money Tory spent on Meta.
First of all, most of the new advertisements that have been released target Keir Starmer and Labour, particularly in relation to immigration. Furthermore, they primarily target guys who are 45 years of age and older.
Ads implying that a vote for Reform equals a vote for Labour are aimed at that same group.
