Following the “very demure, very mindful” trend, thousands of videos on TikTok have appeared in recent weeks teaching us how to improve our manners.
Although the original purpose of the satirical idea was to ridicule traditional notions of femininity, it has subsequently grown beyond that.
Although the phrase is being used jokingly by half of the internet, other people worry that this trend is just another way that women are being held to unattainable standards.
So, is anyone genuinely attempting to be modest, or is this just a really big joke that has been made fun of?
The inventor of the seemingly innocuous slogan, Jools Lebron, shared a TikTok earlier this month featuring her thoughtful makeup and modest work attire.
“Look at the way I do makeup for work? Extremely modest and thoughtful, she conveyed to her millions of fans.
Many of you girls dress like Marge Simpson for the interview and like Patty and Selma for the job. Not subdued.