The influence of celebrity endorsements is growing in importance as the 2024 US presidential election approaches, influencing public opinion and inspiring voters like never before. According to recent Harvard University research, “celebrity voices are incredibly powerful,” having the ability to change voter opinion and affect polling results.
The study emphasizes how campaigns supported by celebrities can result in instant increases in voter turnout and registration because these well-known individuals are “uniquely positioned to empower everyday Americans.”
According to political analyst Ashley Spillane, who wrote the Harvard study, young people frequently show little faith in established authorities and establishments, such as the media. Celebrities, on the other hand, are seen as legitimate political voices.
