Many social media users are concerned about the reading and eating habits of the country after a picture of actor Khalid Inam with a message about the Lahore International Book Fair (LIBF) went viral.
According to the photograph, people are buying more food than books at the book fair, which has turned into a food festival. It was said that 800 biryanis and 1,200 shawarmas were purchased, but only 35 books were sold.
Not only have numerous social media users shared this viral image and phrase, but even politicians have also commented on it.
Hindustan Times, an Indian media organization, was unable to avoid making headlines about the viral post.