When Catherine and her family go into the countryside, the scene is intensely sentimental, bursting with colors of harvest, and ending with a hint of melancholy.
Instead of a conventional press release or a remark given to the camera, this message has a cinematic, soft focus feel to it.
Rather than having explainers and footnotes regarding the end of her treatment, there is stylized filming and a personal first-person story.
This is obviously a well-thought-out information release strategy; Will Warr’s filming took place in Norfolk last month, and the outfit changes seem to indicate multiple filming sessions.
Old school royal releases, which stuck to the fewest details and remained as dry as the desert, are a world away from this.
This considerably more lavish treatment is in line with the trend of public personalities and celebrities speaking directly to the audience through social media, as opposed to traditional news or interviews.
It gives you a lot of control over the message because the story is advanced by evocative music and deft editing, not by raising concerns about her condition or course of treatment.
