Mr. Garg urged his staff to use the AI language tool for the agency’s extensive daily chores, which include transcribing meeting and interview notes, creating story ideas for clients, and making pitches to the media.
However, it caused stress and tension instead of boosting the team’s output.
Because they had to write a brief and prompts for ChatGPT and double-check its output for errors, which were numerous, staff members complained that tasks were actually taking longer.
The number of distractions was excessive. Since we were now expecting them to use AI technologies, the staff complained that their duties were taking twice as long,” says Mr. Garg, who oversees Everest PR and splits his time between the US and India.
AI was introduced to the organization with the sole intention of streamlining workflows, but in reality, it was adding to everyone’s workload and contributing to their stress and burnout.
As a company leader, Mr. Garg also started to feel overpowered by the increasing number of AI technologies being introduced and the need to stay up to date with each one. In addition to using ChatGPT as his team, he was also using Perplexity to manage team duties and Zapier to do this.
