The company Hallow, a Christian prayer app, said on Wednesday, January 31, with the publication of a teaser video, that it will air its first-ever Super Bowl commercial during Super Bowl LVIII on February 11.
Mark Wahlberg and Jonathan Roumie will be the actors in the 30-second commercial.
It is slated to air during the Kansas City Chiefs vs. San Francisco 49ers game, just before halftime. Almost half of all Super Bowl watchers will see the advertisement, which will run in 15 markets, a Hallow official told Fox News Digital this week.
DURING THE GOP DEBATE, THE “HALLOW” PRAYER APP ACHIEVED ITS GOAL, THE COMPANY SAYS: “PRAY WITH ME REAL QUICK.”
Wahlberg and Roumie will exhort those watching the Super Bowl to take a moment to stop watching and pray.
Joining him in prayer, Wahlberg says, “God, we take this moment just to give You thanks.”
According to Hallow, Fox News Digital, Timothy Reckhart directed and Venture produced the advertisement.
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This year’s Super Bowl is scheduled to take place just three days prior to Ash Wednesday, which marks the beginning of the Lenten season.
Ash Wednesday is the start of Hallow’s yearly Pray40 prayer challenge, the business informed Fox News Digital.
The challenge “helps Christians around the world draw closer to God during Lent,” according to Hallow, and Wahlberg is one of the leaders of the daily thoughts.
Ash Wednesday and the Super Bowl fell inside the same week for the first time since 2008.
