According to consumer advocacy BEUC, the Chinese internet store is charged with “failing to protect consumers” and “using manipulative practices, which are illegal under recent EU legislation.”.
Though Temu was only introduced in September 2022, it has already grown to rank among the most well-known online markets globally.
It was the most downloaded app in the UK in 2023, however it is currently having issues in the EU.
According to the lawsuit, the business is allegedly violating new regulations that require all products, regardless of their place of business, to adhere to European law before being sold to customers in that region.
Which consumer group? discovered heaters and guns on sale in the marketplace.