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Reading: The goal of a massive merger is to change the entertainment scene in India.
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Baner Club > Blog > Entertainment > The goal of a massive merger is to change the entertainment scene in India.
Entertainment

The goal of a massive merger is to change the entertainment scene in India.

If a huge streaming merger proceeds as planned, Indians may soon be able to enjoy an entertainment extravaganza that includes binge-watching.

Last updated: 2024/09/06 at 1:04 PM
Published September 6, 2024
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The Bear, Succession, Deadpool, and Bigg Boss all on one platform.
Concerns about possible monopolistic domination in the Indian entertainment and advertising industries have been raised in addition to the enthusiasm surrounding the acquisition, which unites the media holdings of Walt Disney with Reliance Industries, the largest conglomerate in India.
The goal of the $8.5 billion (£6.5 billion) merger is to establish the largest entertainment firm in India, with the ability to reach 750 million viewers on 120 channels, take 40% of the TV market, and rule the advertising industry.
This helps Reliance’s expansion plans and provides Disney a larger footing in the difficult Indian market. Additionally, it contrasts the recent entertainment giant with it.

Think about this new, massive force in entertainment’s reach: Whereas Reliance’s Viacom18 offers 38 channels in eight languages, Disney’s Star India offers over 70 channels in eight languages. They both control movie studios as well as popular streaming services Jio Cinema and Hotstar.

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admin September 6, 2024 September 6, 2024
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