A model sailboat and a variety of beach t-shirts hang on the wall behind Santa as he checks his list with elves in tow. Below are shelves of summer clothing for women, and garlands hang in strands across the ceiling.
At B&B Department Stores, which has been selling clothing, beachwear, and accessories along the Jersey Shore for fifty years, it’s holiday season.
For B&B and other retailers, it’s also one of the busiest seasons of the year.
There is a lot of uncertainty surrounding this holiday shopping season, even if analysts predict that it may end up being the most typical one in terms of sales since before the epidemic.
Weary of paying exorbitant costs, Americans are actively looking for sales. Deals, however, could be difficult to find depending on the retailer.
