Target Cuts 500 Jobs as It Refocuses on Store Growth
Target has announced it will cut around 500 jobs across its regional offices and distribution centers in the United States. The company says this move will help it invest more money and resources directly into its stores.
Executives shared the decision with employees through an internal email on Monday. The company believes these changes will allow it to strengthen store operations and attract more customers.
Reorganization Aims to Boost Store Staffing
Along with the job cuts, Target is reorganizing its geographic store districts. Leaders say this step will free up resources so the company can increase staffing levels in stores where support is needed most.
Management plans to add more labor hours and provide new training focused on improving the overall guest experience. Company leaders say enhancing in store service remains a top priority for future growth.
New CEO Begins Strategic Changes
These changes mark one of the first major decisions by Target’s new chief executive, Michael Fiddelke. He took over leadership last year as the retailer struggled with stagnant sales that have lasted more than four years.
The latest cuts follow an earlier round of layoffs announced in October. At that time, Target eliminated about 1,800 corporate positions, which represented roughly eight percent of its global corporate workforce.
Although this round is smaller, it shows that the company continues to shift investments away from corporate roles and toward store level improvements.
Retail Challenges Continue
Target has long built its brand on affordable fashion, groceries, home products, electronics, and toys. However, recent economic pressure has changed customer spending habits. Many shoppers now limit purchases to essentials and avoid non essential items such as clothing and electronics. These categories make up nearly half of Target’s total sales.
The company has also dealt with supply chain shortages and public criticism over its decision to end diversity, equity, and inclusion targets. In addition, recent immigration enforcement actions in Minneapolis created internal tension.
Last month, authorities detained two workers inside a suburban Minneapolis Target store. After the incident, more than 300 employees signed a letter urging company leaders to take action and address concerns about enforcement activity on store property.
A Push to Win Back Customers
Target now hopes that stronger store staffing, better training, and improved customer service will help rebuild momentum. Leadership believes that investing directly in stores can restore growth and bring shoppers back through the doors.
The company has not yet shared full details about how much it plans to invest in store improvements. However, the direction is clear. Target wants to strengthen the in store experience as competition in retail continues to grow.
