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Baner Club > Blog > Business > Asian firms struggle amid Trump tariff uncertainty
Business

Asian firms struggle amid Trump tariff uncertainty

Last updated: 2026/02/26 at 6:00 PM
Published February 26, 2026
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3 Min Read
Why Asian firms are not cheering Trump tariff ruling
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Supreme Court Ruling Adds Confusion

Asian companies did not rejoice when the US Supreme Court last week struck down an important part of Donald Trump’s Tariff Program. The US market was even less accessible for exporters, logistics firms, and manufacturers.

Contents
Supreme Court Ruling Adds ConfusionThe same trade problems in the New YearBusinesses Adapt to Rising CostsDiversifying beyond the US

Push Sharma is the founder of Singapore’s wellness brand Haldy. “Nobody likes uncertainty,” he said. The company spent many years planning to enter the American marketplace, but plans were shelved last year. We had already done the trademark registration, background work, and talks with distributors. We had to postpone our plans because everything felt sudden and drastic.

Trump’s tariffs were designed to decrease global dependency on China. Exporters are now warning that constant changes in US trade policies could actually strengthen Beijing’s dominance of manufacturing.

The same trade problems in the New Year

The Supreme Court decided on Friday that Trump did not have legal authority to use emergency powers in order to impose tariffs. The Supreme Court’s ruling effectively nullified billions of dollars in tariffs. In just a few hours, Trump issued an executive order that introduced a 10 percent tariff on imports under legislation that allowed taxes to be imposed for up to 150 days. Later, he threatened to increase it to 15% even though the rate was still 10% when the tariff went into effect.

The State of the Union Address provided little direction for businesses. Trump criticised the court decision but did not offer a clear roadmap. 

Monica Gorman said, “This ruling will only increase uncertainty.” Monica Gorman is a former White House official in charge of trade. 

Businesses Adapt to Rising Costs

Should we change supply chains before knowing the rules?” “Welcome to the world of tariffs 2026,” said he.

It was a challenging year. Since Trump announced tariffs, manufacturers have faced higher costs. Tomi Makela is the general manager at Thailand’s Lanna Clothing. He said that clients have renegotiated orders or cancelled them due to uncertainty. He added, “I cannot continue to absorb the costs forever so I have to increase prices.”

Sharma highlighted similar concerns. He said that if you do not know the final cost of your products, it is difficult to price them.

Diversifying beyond the US

Some businesses are completely changing their strategies. Sharma’s Haldy expanded into Malaysia and began exploring Middle Eastern markets. Makela has expanded its business in Canada, and is exploring new opportunities in Australia and Europe.

Kok Ping Soon is the CEO of Singapore Business Federation. “Early responses show that uncertainty and not tariff rates themselves, harms business confidence”, he said. Companies can prepare for an increase in costs, but struggle to make decisions when the rules are constantly changing.

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zunaira February 26, 2026 February 26, 2026
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Previous Article Family-Owned Soda Company Keeps Returnable Glass Bottle Tradition Alive In the US, about 127 billion plastic bottles are bought every year. Yet one Midwestern soft drink company is holding on to the old-school way of selling soda in returnable glass bottles. A Tradition Almost Lost Until the 1960s, most soda bottles in the US were designed to be returned. Customers paid a deposit for sturdy glass bottles, which they returned to stores for a refund. The bottles were then washed and refilled repeatedly. The rise of plastic bottles phased out this system, but Twig's Beverage, a family-owned company in Shawano County, Wisconsin, has kept it alive. Customers pay a $20 deposit for a case of 24 bottles. They can even visit Twig's factory in Shawano to refill bottles, some of which are over 60 years old. Nostalgia and Community Ben Hartwig, Twig's vice-president, says families have been bringing back the same bottles for generations. "Cases get passed down, and the next family member brings them in," he says. "Long-time customers love the nostalgic feel and treat these cases like gold." Some 16oz bottles still date back to the 1960s and 70s, and they continue to go through Twig's washing process today. Sun Drop and Real Sugar Established in 1951 by Floyd Hartwig, Twig's signature soda is Sun Drop, a citrus-flavored drink first developed in Missouri in the 1940s. Although US drinks giant Keurig Dr Pepper owns the brand, Twig's makes Sun Drop under license for sale in its Wisconsin territory. It is the last Sun Drop producer to use returnable glass bottles instead of plastic and one of the few still using real sugar instead of high fructose corn syrup. Twig's also produces its own line of fruit sodas, including root beer, black cherry, orange, and lime. While Sun Drop can only be sold in Wisconsin, Twig's is expanding its own soda brand across the Midwest. These new bottles will not be returnable due to distance, so customers outside the state are encouraged to recycle them. Family Business and Local Culture Twig's story began when Floyd Hartwig, recovering from wounds in the Korean War, conceived the soda business idea. Post-World War Two economic growth and a rise in take-home drinks helped the business flourish. In 1986, Floyd’s son Dan took over to keep the company in the family. Today, Ben Hartwig runs Twig's with his wife Annelies and brothers Jake and Luke. The company employs 20 people and earns around $6.5 million annually. Sun Drop Dayz, a local fundraiser with live music and activities, has been celebrated every June since 2017. Visitors can also tour Twig's museum to see the soda-making process firsthand. Looking Ahead Twig's continues to honor its tradition of returnable glass bottles while expanding its own soda brand in the Midwest. With a focus on nostalgia, real sugar, and community, the company blends heritage with growth. Family-Owned Soda Company Keeps Returnable Glass Bottle Tradition Alive
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